Vital solutions for the world of tomorrow

Soul of Healthcare

A highly relevant, confrontational and interactive inspirational talk about the crisis in healthcare and the necessary transition from efficiency to profitability and from diagnosis and treatment to prevention. How do we keep healthcare sustainable, accessible and affordable for all? What are the vital ideas and solutions for the healthcare system in the 21st century?

Ruud as

Inspirer, speaker, moderator, interviewer, panelist, sidekick and in any combination desired

Target Audience

For people and organizations that want to make healthcare more human again, with a focus on prevention

Customized

This inspirement is customized and will fit seamlessly with the desired impact, background of the target audience and the rest of the program.

Join us on an expedition to positive health

Yes, I want to know how my organization and I can accelerate the transition to more humane care and prevention.

Request for proposal

Deeply disruptive crisis

Thanks to draconian budget cuts and overshooting market forces, we have created an inhumane and unsustainable healthcare system. The current system is too complex, bureaucratic and focused on production, efficiency and profitability. Care no longer belongs to the people, but to large, unwieldy institutions and health insurers. There is still too much emphasis on cure, when it has long been known that prevention leads to greater returns and healthy years of life.

What are the vital ideas and solutions?

Healthcare is not a market but a social good. A healthcare institution or service provider should therefore not make a profit, but simply provide the best possible care at the most socially responsible price possible. How do we ensure that healthcare is once again at the service of people and remains sustainable and affordable in the future? What painful choices are inevitable and how can we accelerate the transitions in care? From control and management to trust. From complexity to simplicity. From diagnosis and treatment to prevention. From classic care delivery to modern support. And from scale to regional smallness.

Rethinking is not easy, is it?

To face the crisis in healthcare and take effective action, we must also take a journey inward and ask ourselves in all truthfulness, "Don't we overvalue life too much and why is there so little appreciation and affection for death?" Why don't we make room for the mantra: 'Certainly live longer, but also die earlier...?'

Topics and customization

1. Debunking myths
2. The purpose of healthcare
3. Embrace the elephants
4. Three dimensions and pillars for sustainable care
5. A dozen unavoidable choices
6. Positive health
7. e-Health and ethics
8. Leadership and collaboration
Focused on your practice
Interactive workforms
1. Debunking myths

The crisis in healthcare is not isolated and is part of the polycrisis resulting from decades of austerity and the dark side of market forces. To transform into a sustainable and accessible care system, where profitability is not the focus, it is necessary to understand the context and the collective past. How do we contextualize crisis in healthcare and why is a transition of the integrated system inevitable?

2. The purpose of healthcare

The intent and focus of the healthcare system should be much more focused on prevention. After all, that is what people essentially want, not to get sick. So health should pay well, not be sick. The current system makes people less sick, but not vital, healthy and resilient. Only if we think and act from the point of view of intention is it possible to create a healthcare system that puts people back at the center. To do this, all stakeholders at the regional level need to work better together with the same intention. What does the holistic approach look like and how can we (inter)sectorally improve and intensify cooperation based on trust?

3. Embrace the elephants

A healthcare institution or service provider does not operate in a market, but in the social domain. Each stakeholder should make the best possible contribution to people's health and well-being. Not at the highest possible price, but as the social interest increases at the lowest possible, fair price. Healthcare must become more human again and be in the service of people. To do this, the healthcare system must transform. From control and management to trust. From competition to cooperation. From complexity and scale to simplicity and small scale. And from classic assistance to modern forms of support, with much more self-direction. When healthcare becomes simpler, the costs decrease and the returns increase. How can health insurers tilt their funding model? So that being sick is less funded and the focus and resources are put back into promoting and rewarding a healthy lifestyle, and preferably in cooperative form.

4. Three dimensions and pillars for sustainable care

The public values, quality and accessibility of healthcare depend to a large extent on financial, human resources and social sustainability, so the big question is: how can we solve the existing sustainability problems? What are the key principles for making better choices and how do we put this into practice? Why is it important to strengthen public support for other choices and priorities and how do we do this? How do we stimulate the political will to make sharper choices for more humane, affordable healthcare? And how do we strengthen the executive capacity of healthcare institutions and providers so that they, too, can make better choices?

5. A dozen unavoidable choices

The most important thing is to break the existing power relations within healthcare. Phasing out the existing system focused on cure and building a new system based on prevention must be evolutionary. What does the necessary, overarching vision look like? How can we experiment with it step by step? And what painful choices are inevitable and what does this yield. How can we accelerate the transition within healthcare and how do we prevent the necessary evolution result in an uncontrollable revolution?

6. Positive health

What are the principles of positive health and how do we make health the domain of all of us? How can we ensure that health is no longer seen as the presence or absence of disease, but rather as the ability of people to cope with their circumstances as well as possible, and to take control of their own lives as much as possible? What are the advantages of no longer seeing someone as a patient, but as a human being who can still be of significance to other people?

7. e-Health and ethics

The stormy developments around healthcare technologies and e-Health will increasingly focus within healthcare on prevention, education ethics. Smart is Good. Faster is Good. But more human is Great. How can e-Health contribute to more human care? What are the key developments and the most groundbreaking technologies that will significantly shake up the healthcare landscape? And how can we best shape and accelerate virtual and digital remote care?

8. Leadership and collaboration

The pandemic proved that we can count on people in healthcare in tough weather. They have been severely tested and have done heroic work. People worked together across barriers and across hierarchies. The soul of care was unleashed again, and almost everyone was a leader from intention. What lessons can be learned from this? How can we create a culture of unlimited trust and collaboration? Not letting go of each other, by holding on differently. A new type of leadership is needed in the healthcare system of the future and this jacket fits everyone. Besides professional managers, how do we create more rebellious leaders throughout the organization? Who will help tilt the system and let it do what it was designed to do, so that healthcare becomes more human again?

Focused on your practice

The inspirational event "The Soul of Healthcare" is custom put together and a thorough briefing and preparation ensures a seamless fit with the background of the participants and the rest of the program.

Interactive workforms

This inspirement is offered as an interactive keynote or master class from 30 minutes to a half-day session. Depending on the duration, it can also be combined with, for example, a voteBUZZ, mentiQUIZ or even a lower house debate. In a workshop the theme can be further deepened and concretely translated to one's own practice, including concrete tools and actions for the short and long term.

Join us on an expedition to positive health

Yes, I want to know how my organization and I can accelerate the transition to more humane care and prevention.

Request for proposal

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