17 goals for one purpose: true progress for all

Sustainable Development Goals

The Sustainable Development Goals are gaining momentum and we have about ten years left to transform our world. The current Decade of Action calls for accelerating sustainable solutions to all the world’s major challenges — ranging from ending the pandemic, poverty and inequality to climate change and the loss of biodiversity and closing the finance gap. The spirit of human endeavor has demonstrated our shared ability to deliver the extraordinary. The SDG Agenda for 2030  is our roadmap and compass for the world we all desire. The Global Goals are our best hope — for people, for planet, for prosperity, for peace and for partnerships. Our time and best moment in history has come  to deliver on the Sustainable Development Goals.

The following SDG keynotes, talks, mini lectures and workshops are all inspired by SDG-17, which states that humanity can only successfully address its tremendous challenges and opportunities in radical interdependency and partnerships. All my SDGs inspiriments also support the creation of SDG-18, which acknowledge that humans need to develop their whole selves to reconnect and partner effectively with each other and Nature.

The SDGs need leadership, business and tons of effective collective and personal action. While it will fundamentally be up to governments to implement the SDG agenda, the simple fact is that it will not be realized without the support of the private sector, societies and people like you.

Mobilize everyone, everywhere

The decade of action will mobilize everyone, everywhere. We will work together in radical interdependency to create an unstoppable force. Linked to the Global Goals. We will identify risks and challenges to ensure that we create a better world. A world where no one is left behind. This requires each of us to take action — individually and collectively. Locally and globally.

Demand urgency and ambition

The decade of action demand urgency, ambition and tons of smart action. We must be the generation to end extreme inequality and poverty, win the race against climate change and the loss of biodiversity and conquer injustice. We will hold our political and business leaders to account and point to what is possible when action delivers results.

Supercharge vital ideas and solutions

The decade of action will supercharge vital ideas and solutions and we will shine a light on those that expand access and demonstrate the possibilities and power of creating a better, more sustainable world and just society. Together we will drive sustainable innovation, impact investments and exponential technologies — while making space in our communities and businesses for young people to lead.

What about you?

With just 10 years to go, an ambitious global effort is underway to deliver the 2030 promise — by mobilizing more governments, civil society, businesses and calling on all people to make the Global Goals their own. But what about you? What can you do to address the transformation and deliver the 2030 Agenda and SDGs during the Decade of Action?

Seventeen goals for one profound purpose

1. Essentials of the 17 SDGs

Seizing opportunities

2. SDG Essentials for innovative business

The SDGs are the compass for humanity and starting point for any organization in the 21st century. This is a very inspiring and pragmatic keynote on the essentials of the SDGs, the sustainable roadmap to 2030. Why are the so vital for all of us and how you can integrate them in your organization and/or at home at the breakfast table.

While the SDGs need businesses, this dependence is entirely mutual. Whether you’re a small or medium-size enterprise or a multinational or NGO, when it comes to the SDGs, the opportunities are compelling. The call to action is urgent and the risks of staying on the sidelines are real. Find out what the SDGs mean for your organization and how you can improve your impact for all stakeholders.

What the SDGs means for leadership?

3. SDG Essentials for inspiring leaders

Sector Roadmaps: solutions with impact

4. SDG Essentials by sector

At this time of political and economic uncertainty, strong and visionary leadership is essential to achieving the transformation needed to usher in the inclusive and sustainable economic growth that the SDGs represent. Your company might already have embarked on a sustainability strategy. By reporting your progress against the SDGs, you will join this global movement and by reaching out across sectors and supply chains, we can collectively accelerate this agenda.

This inspiriment is an unconditional appeal to the mind and heart of conscious political and business leaders who want to make a significant difference and create true progress for all stakeholders. We will reflect, investigate and discuss the importance of the SDGs and the five themes that your organization must address and integrate to remain successful in a sustainable future: 1. Climate Change and Net Zero, 2. Sustainable Finance, 3. Responsible Investments, 4. Sustainable Value Chains and 5. Sustainable Workforce.

The Bigger Idea

To remain successful in a sustainable future, it is important for organizations to embed the SDGs into their strategy, transformation, reporting and assurance. Organizations that do this have a sharper view of sustainability risks and opportunities and act accordingly, both internally and in the value chain. This gives them and fundamental competitive advantage.

Organizations that rethink and redesign their strategic based on the SDGSs have the potential to protect their reputation and achieve value growth. For most organizations, sustainability will become a license to operate.


This unique inspiriment sets out clear actions that leaders can take to begin to align their organizations with the SDGs and plot a course towards unlocking the value they represent. It helps leaders with a new resource aimed at galvanizing engagement from successful global business leaders in relation to the SDGs. But shared vision and direction are nothing without action – and the type of action that will be addressed will require a form and level of business leadership we have rarely seen before, with shared vision, systems-thinking and mindset shifts at its core.

This fascinating story, mini lecture or strategic workshop offers all participants a vision for the emerging future, including real clarity on how systems transformation happens, as well as guidance on how business can influence transformation, through engagement across its external stakeholders and value chains.

Great content and reference guides

After the event, all participants will get the opportunity to download key sections of the Vision 2050, that will help to understand how business can help build a better world. The latest available downloads are: ‘Time for Conscious Leadership’,  ‘Time For A Shared Vision’, ‘Time For Action’ and ‘Time For A Mind Shift’.

Achieving the SDGs and harnessing the potential they represent is beyond the reach of any single company.. The ambitions of the goals call for coordination and collective efforts from entire sectors. It is therefore critical that leading companies within sectors act from a common SDG vision for their industries and develop detailed “roadmaps” to guide their industry’s shift to sustainable development in line with the SDGs.

This fascinating story inspire the participants to drive transformation in their sector in support of the SDG. It offers a framework and step-by-step process that companies from the same sector can follow as they come together to explore, articulate and realize a common vision for how their industry can leverage their unique potential to contribute to the SDG agenda.

The Bigger Idea

SDG sector roadmaps enable key players across a particular industry to come together to develop a common understanding of how they can contribute to the achievement of the SDGs and to establish a collective pathway to accelerate and optimize that level of contribution on the road to 2030. This in turn helps the sector to collectively strengthen its license to operate, manage operational and regulatory risks, and open up growth markets.

The Impact

After the event, the participants will be able to developing robust SDG roadmaps which will help guide and inspire their company and sector, as they seek to optimize their contributions to the SDGs. Pragmatic guidelines – which outline best practice in terms of the road-mapping process – are shared.

Sector Road Maps

As we speak, Road Maps are available for the sectors: Finance & Investments, Energy & Utilities, Chemical Industry, Agriculture & Food and Education.

New sectors are under development and will help to mobilize sector and industry action at scale in support of a broad cross-section of SDGs, helping to drive progress holistically across the entire SDG agenda. It might be wise to inform about the status of your sector or investigate together how we can draft a Road Map for your sector together during a strategic workshop.

Creating Better World is a Lifestyle

5. SDG Essentials for Eduction

Doing Well, by Doing Good

6. SDG Essentials for Investors
It is vital that we prepare teachers and students for the unleashed future and to find solutions for the enormous challenges of today and the future.

Education for Sustainable Development empowers teachers and students of all ages with the knowledge, skills, values and attitudes to address the interconnected global challenges we are facing, including climate change, environmental degradation, loss of biodiversity, poverty and inequality.

Education should be transformative and allow us to make informed decisions and take individual and collective action to change our societies and care for the planet and each other. Education for Sustainable Development is recognized as an integral element of Sustainable Development Goals (SDG 4) on quality education and a key enabler of all other SDGs.

This appealing story and fascinating inspiriment demonstrates how we can build a more just and sustainable world through strengthening ESD and contributing to the achievement of the 17 SDGs. A threefold approach to promote ESD as a key element of quality education and a key enabler of all 17 Sustainable Development Goals. With special attention to individual and social transformation and technological advances.

Depending on the format. and duration of the inspiriment, the focus can also be placed more on the encouragement of teachers, students and other learners to explore values which could provide an alternative to consumer societies, such as sufficiency, fairness and solidarity. The emerging interest in a regenerative and inclusive economy represents one of those alternatives.

The Bigger Idea

Fundamental changes required for a sustainable future start with individuals and their change of behaviour, attitude and lifestyle, while the contextual factors and institutional support provide an enabling environment and can bulwark individual contributions. This is particularly so among the younger generation whose transformative action is often prompted when they attach importance to certain values and a lifestyle that corresponds to their sense of identity. Education for Sustainable Development is needed to provide them with critical thinking skills to reflect on individual values, attitudes and behaviors as well as lifestyle choices.


Participants will learn – based on the ESD framework for 2030 and beyond – how the SDGs can be implemented in our educational institutes and how to develop and strengthen their contribution tot he achievement of all 17 SDGS.

Depending on the type and level of education, this inspiriment will focus on policies, learning environments, teachers and educators, youth as well as communities. It has a particular focus on placing greater emphasis on the contribution of learning content to the survival and prosperity of humanity and other lifeforms, within the limitations of our planet.

It’s all about accelerating economic evolution to regenerate people and planet. The Why is clear, now the How.

Aligning our investments and portfolio with the ecological and social imperatives is inevitable and urgent. It integrates regenerative growth with competitive advantage and secures our license to operate as investors. But how do we activate break-through investments opportunities that generate real value for all stakeholders, including shareholders, society en nature?

This unique experience and fascinating inspiriment empower investors of all kinds to integrate positive impact with economic success to enable regenerative value creation. Participants will recognize that their future growth and their competitive advantage depends on successfully implementing this new DNA, the new logic for investors that make serving societies and planer mutual enhancing with their funds and companies and economical success.

As a former impact investor with an impressive trackrecord, Ruud will share his art en craft of implementing this new investment and business logic, that is called Regenerative Value Creation. It transforms positive impact from focussing on investments that need to be controlled into ‘must have’ investments that can be optimized.

All of this is easier said than done and is impossible without the alignment of the head and heart, giving rise to tremendous energy.


This inspiring story with showcases of best practices, is all about SDG alignment. Participants will get more awareness that we need to serve the UN SDGs – the compass for humanity and our galactic TO DO list to become good ancestors. In all our investments and actions. This inspiriment will show how to translate the SDGs into specific investments and to measure their SDG impact.

Engage your clients & employees

7. SDG Essentials for Stakeholders

If not you, then who?

8. SDG Essentials for A Good Life
On all continents, more and more people want to live in a healthier, smarter, cleaner way. That means there’s a new conversation happening about what it means to live a good life and how business can help make better lifestyles possible. So, does your business help people change the world for the better? If not, then your customers and employees don’t understand or see your CSR and sustainable initiatives. And most likely, they don’t think you’re helping them to live more sustainable and therefore you’re missing out on a huge opportunity.

Huge opportunities

Talking about corporate values isn’t enough anymore. Customers want business to help them live better and employees need to know that their actions are making a positive impact on the world.

The SDGs are a wonderfully comprehensive map of global sustainable development objectives, but they’re not in themselves an action agenda for policymakers or for business, let alone for individuals. The Good Life Goals are the personal actions that everyone, all around the world, can take to support the SDGs. They provide personally relevant links to each SDG, showing how we all, individually and collectively, can play an important role in how the future unfolds.

The Bigger Idea

For business, the Good Life Goals provide a completely new way of thinking about the SDGs and sustainability. They make your sustainability actions relevant to customers’ lives and allow your customers to take action themselves. They also help employees make sense of the work you’re doing and give them a role to play in making it happen.


This inspiriment helps your business more effectively engage with people, both customers and employees, around the sustainable behaviours that are connected to their products, services and corporate culture. It also shows how your customers’ lifestyles connect to the SDGs. This understanding supports you to more effectively engage customers and employees around their behaviors that are linked to your products and services to drive positive SDG impact. And during the event also ‘best practices’ are shared of how to develop new products and services that support more sustainable lifestyles. Based on the Good Life Goals and this fascinating inspiriment you will also better identify innovation opportunities that will help people to live better.

People around the world are becoming increasingly familiar with the SDGs, but how many of us really know what we can do in our life to reach them? What are the personal actions that everyone around the world can take to help support the SDGs? How can we become good ancestors by being the good example at our breakfast tables? Improve yourself and start with the world.

This unique experience present the Good Life Goals and helps global audiences to recognize the vital role of individual action in achieving the SDGs. This inspiriment in an unconditional appeal to the mind and heart and lay out 85 pragmatic ways anyone can contribute towards the huge planet-changing objectives that sit at the heart of the SDG Agenda.

The Bigger Idea

People power matters as much as powerful people. With our voice, our actions and how we treat each other and the world around us.
But we need to know what to do: the simple, collective and impactful actions we can take everywhere around the world. Together with the Good Life Goals, this keynote and inspiring story will give everyone a role in making tomorrow better than today.


The objectives of this inspiriment is straightforward and ambitious. It increase recognition about how vital individual action can be in reaching the SDGs and it provide a clear link between the SDGs and sustainable lifestyles. Furthermore it offer a tool, actions and tons of energy for those seeking to engage others in making tomorrow better than today.

Great content and resources

For the goals to be reached, everyone needs to do their part: governments, the private sector, civil society and people like you! Therefore all attendees will get access to the Good Life Goals Manual & Pack of Actions and to the Good Life Goals Media Library,  containing all available media e.g. movies, animations and emojis (in multiple languages).

Conditions for real progress

Eight principles of ‘decivilization’

The great and inevitable institutional innovations of the 21st century are as necessary as they are inevitable. Either we direct this upheaval ourselves or it simply happens to us. Instigated by ecological developments and ever-accumulating crises.

My vision and hope for a better world can be found in my book and best seller ‘Once Upon A Future’ and are based on the eight principles of ”decivilization.”